“Content is fire. Social media is gasoline.” ~ Jay Baer

Hi, I’m Tania — a storyteller at heart and a content creator by craft.

For the past 8 years, I’ve been helping brands bring their stories to life through meaningful, well-crafted content. From strategy to execution, I work at the intersection of creativity and clarity — making sure every word has purpose, and every message connects.

With a background in marketing and an MBA from Torrens University, I’ve had the chance to work with businesses across Australia, from startups finding their voice to established brands refining their message. No matter the brief, I approach each project with curiosity, care, and a strong sense of narrative.

I believe content isn’t just something you publish — it’s how you show up, build trust, and shape perception. Whether it’s website copy, brand storytelling, blogs, or digital campaigns, I focus on creating content that resonates, inspires, and drives real engagement.

What I love most? Finding the story at the core of a brand — and telling it in a way that feels human, relevant, and real.

If you’re looking for a content partner who sees the big picture, sweats the small stuff, and truly loves what they do, I’d love to connect.

My Professional Journey

Education

My University Experience Blog

https://www.torrenscommunity.com/post/my-university-experience-the-best-of-both-worlds-tania-lobo